Scores anchored in your real data, that explain themselves
The GEO score rests on two families of measures: real data from your accounts (Google Analytics 4, Search Console, Bing) and Kaiku checks of AI answers. A piece of real data counts more when it is complete and recent.
- Visits from AI assistants: a result measure enters the GEO score; without Google Analytics it is “not measured”, never a zero.
- Site health: the technical, authority, external presence, local and crawler access indices explain the scores without entering them, and feed the “Why” line.
- Google indexing: Kaiku checks that Google has indexed your important pages; the technical index takes it into account, the SEO score does not.
- Weighting adjusted to your site: in small steps, with safeguards and automatic rollback, once the project owner agrees.
- Rebuilt history: a new project gets its curve from day one, past weeks drawn dotted.